Demand-Side Sales 101 is a business book by author Bob Moesta.
Selling doesn’t make it difficult for you or your customers. In fact, with the right approach, selling can be an empowering experience for everyone.

Bob Moesta, lifelong innovator and architect of the “To Do” theory, shares his approach to turning the lens on sales.
Sales on Demand 101, you will learn to really understand what your customers see, hear what they hear, and understand what they mean. You won’t just be a more effective and creative salesperson – you’ll want to help people make progress.